Sony's 360 Reality Audio (360RA) is a growing new format competing directly with Atmos Music on Tidal and Amazon HD Music. Upon closer inspection, the competition between the new surround-music ...

Imagine a world where a car is speeding up directly behind you but your hearing only extends to either side of you. It’s a frightening thought, isn’t it? Yet it’s not too far off what we’ve had to ...

The PS5's 3D audio transforms gaming by creating an immersive sound environment, making players feel like audio comes from all around them. Powered by the Tempest engine, this feature enhances spatial ...

In the previous episode, we looked at how Bhout turned one founder’s dream into a business. This time, we turn to a ...

The streaming service Artist Connection promises uncompressed lossless multi-channel surround sound in AURO 3D and Dolby TrueHD/Dolby Atmos formats in just a few short months. There has been a big ...

Well, maybe not in your town yet; but ‘spatial’ is one of the latest buzzwords echoing in the ears of millions of music fans, audiotech manufacturers, and entertainment giants. Although no one had the ...

When you think of immersive, 3D sound for movies and music, one name usually comes to mind: Dolby Atmos. Despite the existence of competing surround sound formats and technologies,like DTS:X, MPEG-H, ...

Sometimes, startups fail due to technical problems or a lack of interest from potential investors and fail to gain development traction. This latter case appears to be the issue befalling A 3 Audio.

The current decade has seen a surround-music revival through new digital technologies and Dolby Atmos Music isn't the only game in town. Sony's 360 Reality Audio (360RA) is a growing new format ...