Claire’s marks next chapter with Gen Alpha-focused ASMR campaign

A Claire’s Girl SMR” includes ASMR filming set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused ...

Claire’s Campaigns to Give Girls Fun, Sensory Experiences

Claire's, the trendy accessories chain, has a launched a summer campaign to give girls fun, sensory experiences.
Psychology Today

What We Really Know About ASMR

If you spend time on YouTube or TikTok, you may have come across videos of someone whispering into a microphone, carefully slicing stacks of slime, or slowly ripping strips of paper. These videos are ...
New Hampshire Public Radio

Outside/Inbox: What exactly is ASMR, and what makes it feel good?

Every other Friday, the Outside/In team answers one listener question about the natural world. This week's question comes from Maria calling from Seattle. "When I was a kid, occasionally my dad would ...