Adidas, London Marathon and shoes Sawe
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In the London Marathon, Sabastian Sawe was wearing Adidas when he broke the marathon world record, running sub-2:00 hours.
London Marathon winner Sabastian Sawe broke the fabled two-hour barrier while wearing Adidas running shoes. Get the sneakers and similar styles here.
The London Marathon is a win for Adidas' performance sector. "Humanity just got faster," Adidas wrote in an ad on Sunday for its Adizero Pro Evo 3.
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German sportswear maker Adidas' shares rose on Monday after Kenya's Sabastian Sawe became the first person to run a marathon in under two hours in an official race, accomplishing his feat wearing the brand's Adizero Adios Pro Evo 3 trainers.