The promise of artificial intelligence has moved far beyond theoretical discussions and into practical business applications. According to Emergn research, a staggering 94% of new digital products and ...

The most advanced brands are already stitching AI and AR into complete customer journeys rather than treating them as one‑off stunts.

Agent experience (AX) is the new competitive advantage in the era of AI. Learn how B2Ai commerce is transforming marketing and what businesses must optimize now.

The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

AI in email marketing isn't just about automation; it's also about anticipation.

Marketing teams today are caught in a paradox. On one hand, we have more tools, channels, martech solutions, and data than ever before. On the other hand, we’ve never been busier or more fragmented.

If your AI outputs sound generic — your inputs probably are too. In part two of "Selling with AI", Apollo.io breaks down the exact structure for writing AI sales prompts that drive results with real ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

Just like a fancy camera doesn't make you a photographer, just having access to powerful AI tools doesn't mean you're getting real value out of them. It's what you do with the tools—how you structure ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...