Amazon is rolling out Alexa+ for Prime members, promising a more human-like interaction with its AI. I've found it to be pretty capable, especially with a few key tasks.

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Amazon's latest upgrade to Alexa uses AI to better understand and respond to commands, but its increased awareness of context ...

Amazon is taking Alexa to the next level with the help of AI. Amazon just announced Alexa+, an updated assistant powered by generative AI. The idea is to make Alexa more human, so she can help you ...

Pakistan, Jan. 25 -- Amazon is improving its virtual assistant Alexa by giving it memory capabilities to recall user ...

Amazon's Alexa Plus now has its own website that allows users to ask questions, create content, and more from the web.

From writing code to testing the new Alexa+, Amazon engineers used generative AI throughout the build process. We talk to Amazon's Daniel Rausch about the next version of the voice assistant. How did ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, ...

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...

Amazon’s AI-powered overhaul of its digital assistant, now known as Alexa+, is coming to the web. On Monday, at the start of CES 2026 in Las Vegas, the company announced the official launch of a new ...

Over the past couple of weeks, users on the r/alexa subreddit have reported getting automatically upgraded to Alexa Plus as a ...