Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Google Analytics introduced a new AI-powered feature called Generated insights that automatically detects and explains significant data fluctuations. The feature uses natural language to surface ...

Google has expanded its Workspace analytics by integrating detailed Google Meet usage metrics directly into the Gemini reports dashboard, giving organisations a consolidated, AI-driven view of how ...

The future of data analytics is not some distant, abstract idea; it is now here, manifested in the decisions we make, the tools we create, and the systems we design. For those of us who have spent ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.