This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...

The social media landscape has not been quiet. In the past few years, we've seen it all—the advent of Meta, Threads, and Bluesky, the launch of the Fediverse, and the development of Mastodon. And, of ...

The 3Cs of Marketing (company, customers, and competitors) is a popular concept. In Episode 39 of the Marketing Smarts Live Show, host George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of ...

Prepare your B2B social media strategy for 2025 with our Top 9 B2B Social Media Trends guide. Discover how to stay ahead with AI-driven innovations, purpose-driven strategies, and captivating video ...

The past two years on social media have been a whirlwind for B2B marketers as they change strategies to keep up with different developments. A new generation of Gen Z B2B buyers is also here, who ...

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...

“B2B social media marketing isn’t just about posting more—it’s about posting smarter to get strong results,” said Daniel Kushner, CEO and co-founder of Oktopost. “This new report helps businesses ...

In part one of this series, I briefly discussed how B2B startups can use social media to create positive business outcomes by driving revenue. In this follow-up, let’s discuss using your socials to ...

Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data into their broader analytics ecosystem. With this integration, organizations can ...

While B2C brands have long enjoyed tailored social media training materials, B2B marketers have been mainly left to adapt consumer playbooks that don't fully align with pipeline-driven goals.

An online presence is a must for businesses today. As social media platforms have become a key way businesses interact directly with current and potential customers, many entrepreneurs have heavily ...