According to a recent report from the Branded Content Marketing Association, what makes audiences choose to engage with the brand based on pull logic is due to its entertainment, information, and/or ...

What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect.

At Cannes Lions, the video platform is unveiling Open Call, which aims to make it easier and faster for brands to partner with top creators on custom content. By Alex Weprin Senior Editor Can YouTube ...

It’s estimated that around a quarter of brand communications budgets are now being spent on content and Credos research shows that more than half of UK marketers increased their content marketing ...

Most brands and media executives still approach TikTok, YouTube, Meta, and Snap as platforms for advertising or one-off creator partnerships. But audiences don’t consume content like they used to.

If you market your business online, your strategy needs to include video content. In a jarringly brief amount of time, branded video content has come to dominate online communication. By 2017, it's ...

There are so many different ways that brands can partner with creators these days. Honestly, it sometimes seems like as much creativity and innovation goes into the structure of brand deals as the ...

EXCLUSIVE: 14 Peaks producer Noah Media Group is entering the branded content space. The docs producer has hired an ex-Channel 4 exec to oversee the push, with Sarah O’Kane joining as Executive ...

Predis.ai is an AI-powered content generation and social media management suite that helps businesses create, edit, and publish ads creatives, videos, and social media content. By combining ...