The way forward is baking emotional intelligence into CRM. From a CRM perspective, EI means accounting for signals that indicate buyers iare no longer curious but cautious; not uninterested, but ...

Sales teams tend to love product demos — and you can’t blame them. Demos can seem like the easiest way to show buyers what a product does and how it does it. The problem, though, is that demos alone ...

A CRM (customer relationship management) is a single software platform that allows businesses to manage and monitor customer relationships with both current and potential customers. With a good CRM, ...