Cinema advertising spending in the U.S. continues to grow at a rapid pace, jumping 18.5% to $539.9 million last year. By Georg Szalai, The Associated Press Cinema advertising spending in the U.S.
To the ever louder cries that films are getting too long, I’m here to add a further howl: so is the wait for them to hurry up and start. Adverts have never been lengthier, more numerous, or less worth ...
Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...
And The Winner Is.. Cinema Ads: Brain Research Shows They're More Emotionally Engaging Than TV Spots
If you’re one of the billion-plus people who watched the Oscars last night, you probably already know how emotionally engaging cinema is. Now there’s some scientific proof. In the first research of ...
Some 72% of those within the Gen Z age group category in the United States said humor boosts their receptivity to an advertisement, and 58% admit good music keeps their interest. While 56% said the ad ...
TORONTO, Sept. 24, 2025 (GLOBE NEWSWIRE) -- Omnibusworks, a marketing and acquisition agency that connects independent intellectual property (IP) owners with major film studios and streaming platforms ...
Zoe Jones, marketing director at cinema advertising company Digital Cinema Media, picks up the thoughts of TBWA/UK's boss Peter Souter and the potential that cinema advertising holds, when he spoke at ...
Consumers are more likely to consider and choose a brand when exposed to in-cinema advertising, a recent Impact Study found. TNS, an independent research company, surveyed about 2,000 consumers 16 to ...
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