Cognitive shortcuts (or heuristics) and their consequent psychological and behavioural biases can profoundly affect and shape the judgments and decisions we make in our everyday and professional lives ...

Have you ever wondered why certain memories of your partner stand out more than others, shaping your perception of your relationship? This phenomenon can be explained by the availability heuristic, a ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The availability heuristic (or availability bias) refers to ...

If close friends and family members who contracted COVID-19 had mild cases and recovered quickly, or if they had an adverse reaction to the vaccine, your brain might convince you that you'd have the ...

The human brain is a marvellous machine, capable of handling complex information. To help us make sense of information quickly and make rapid decisions, it has learned to use shortcuts, called ...