Executed by one of Coca-Cola’s local below-the-line agencies, Nerf Communications, the ‘Live life light’ campaign runs outdoor, on trains and in point-of-sale media. “Our choice of media was targeted ...
McCann Erickson, Coca-Cola’s long-time AOR, has reportedly been awarded Coke Light’s thematic brand advertising account; however, unconfirmed reports suggest the agency has lost the below-the-line ...
The Coca-Cola Company has revealed a new ‘One Brand’ global marketing strategy that, for the first time, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the ...
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