Apollo.io reports five common email deliverability mistakes in cold outreach: relying on open rates, skipping domain aging, ...

Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

Your pipeline's drying up. Response rates are tanking. And you're watching deals slip away because your cold emails sound like everyone else's. So, how do you create cold emails that are so ...

Sending cold emails can be nerve-wracking, but Mallory Contois credits them with launching her career. Over her 15-year career working with startups, cold emails have helped her find jobs, make ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...