Cracker Barrel’s CEO bet the company on a bold rebrand—removing the iconic “Uncle Herschel” logo in a push to modernize the chain. The backlash was immediate, severe, and across political lines.

Cracker Barrel has often found itself at the center of heated controversies. Here are four times that changes ended up ...

Diners have slammed Cracker Barrel’s new menu, just months after the brand launched a botched rebrand effort, which saw it lose $94 million in a single day. Regulars revealed that they are unhappy ...

Cracker Barrel CEO Julie Masino is opening up about the backlash the company recently faced after changing its “Old Timer” logo. Sitting down for an interview with The Glenn Beck Podcast, Masino said ...

We all know that 2025 was not […] ...

This browser does not support the Video element. Cracker Barrel CEO Julie Felss Masino told an investing conference on Tuesday that the company updated its logo so that it was more visible on highway ...

Cracker Barrel is rolling out menu returns, new items, and operational changes in 2026. Here’s what diners should expect.

(NEXSTAR) – Julie Felss Masino, the president and CEO of Cracker Barrel, reportedly offered an explanation for Cracker Barrel’s reasoning behind its ill-received logo “refresh” earlier this year.

Cracker Barrel, the American chain restaurant, finally rebranded its logo after decades, and the company is receiving backlash because of this massive change. The traditional logo has been replaced ...

Cracker Barrel, a popular restaurant chain that specializes in Southern comfort food, changed its logo this week, and not everyone is thrilled with the result. The former logo — which featured an ...

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh. The new logo removes the ...

(NEXSTAR) – Julie Felss Masino, the president and CEO of Cracker Barrel, reportedly offered an explanation for Cracker Barrel’s reasoning behind its ill-received logo “refresh” earlier this year.