Even messaging that seems straightforward on the surface can spark controversy in today’s cultural climate—as the American Eagle clothing brand saw in the backlash over perceived political undertones ...
A Series of Profiles of Thought Leaders Changing the Business Landscape: Spencer Pingry, Founder and CTO, Zaius. CRM (customer relationship management) systems have been around for many years with ...
Opinions expressed by Entrepreneur contributors are their own. In 2013, a study by WordStream found that the small and mid-sized businesses it studied were wasting 25 percent of their pay-per-click ...
Content marketing is probably one of the most effective strategies for marketers today. Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, ...
Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...
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