Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Elite interviewing is a specialised branch of qualitative research that focuses on engaging individuals who wield significant influence, possess specialised expertise, or hold critical decision-making ...

For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good ...