The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

Sky Media has launched a new AI-powered creative advertising toolkit designed to help small and medium-size businesses get on TV for the first time, by reducing ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

New 2026 report examines growth in creative spend that is fueled by CI data- and analytics-driven solutions, projected to grow annually by 22.6-percent from 2025-2028, rising to nearly $11.5 billion- ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

MrBeast, whose real name is Jimmy Donaldson, is teaming up with the software company to produce its Super Bowl ad.

The Creative Advertising track within the Master of Strategic Communication Design (MSCD) program is an intense 39-credit hour program typically completed in a single year. It is human-centered, ...