While soon-to-be 53-year-old Gatorade has been extra aggressive in recent years as competition has heated up among other up-and-coming rivals, the brand’s chief, Brett O’Brien, says even more ...

San Diego Padres star Fernando Tatis Jr. and Gatorade are joining forces once again. A year and a half since the sports drink company signed the shortstop to its endorsement roster, Tatis Jr. and ...

Gatorade isn’t the first company that comes to mind when you think of tech, but the sports drink brand is working on a few gadgets designed to boost your athletic prowess. We got a chance to see some ...

NEW ORLEANS - New Orleans Pelicans star Zion Williamson continues as a marketing force off the basketball court in his latest partnership with Gatorade. Zion and Gatorade collaborated on the limited ...

In a viral post on X (formerly Twitter) a year ago, Paige Bueckers shared one of her favorite drinks. She joked a “Shirley Temple hate to see me coming.” Now starring for the Dallas Wings in the WNBA, ...

In October 2024, just before his freshman season at Duke, Cooper Flagg signed an NIL deal with Gatorade. That partnership will continue after the Dallas Mavericks selected him in the 2025 NBA Draft, ...

Today, Ubisoft and Gatorade announced a new partnership to deliver a workout series designed specifically for fitness athletes for Ubisoft's popular video game Your Shape: Fitness Evolved. Gatorade ...