Overview: Digital marketing books explain long-term strategy instead of short-lived tricks.Strong marketing relies on clarity, trust, and understanding human be ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

To implement a digital marketing campaign you'll need the essentials: access to a computer, an internet connection and the ability to create appealing digital marketing content—including research or ...

Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years following the pandemic lockdowns. People are ...

Does digital advertising really deliver the value it claims? Is it the next huge bubble waiting to burst? Let's examine the premises in this post. The more things change, the more they stay the same.

As a business owner or entrepreneur, there is always more work to be done than time to do it. When it comes to promoting and growing your business, the key to greater success (and less work for you) ...

Choose your path to attracting an audience and taking advantage of SEO with this variety of digital marketing courses. Digital marketing is key for businesses that wish to increase brand awareness and ...

Do you want to reach your customers online? Digital marketing enables you to deliver marketing messaging to your ideal customers on a variety of platforms online. In this guide, we’re going to look at ...