The opening session for the final day of the Virtual Inkjet Summit focused on direct mail, and what marketing will look like in a post-pandemic future. COVID-19 has reshaped how brands communicate ...

Denver Printer Combines Custom Notepads, EDDM Postcards, and Integrated USPS Route Mapping -- Starting at $0.69 Per ...

Taradel reports direct mail is picking up for small businesses as digital costs soar, offering better ROI amidst digital fatigue.

Direct mail has been on a wild ride the past few years. First, there was the COVID-19 pandemic that seemingly led to every brand and customer pulling back on every conceivable marketing vehicle as we ...

Since I founded Gunderson Direct roughly 20 years ago, I’ve had a number of conversations where I’ve defended direct mail to digital marketers. It seems that our channel is just not as well understood ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...

Digital marketing stands out for its speed, with feeds refreshing every second, real-time analytics, and ads competing for ...

Attention is a physical experience, and the channels that respect that reality will always command deeper engagement.

Wow! I just got fantastic news: Gunderson Direct made the 2020 Inc. 5000 list of the nation’s fastest-growing private companies. Clients and colleagues are asking how it feels: Awesome, of course!

Keep up with everything happening in The Commons by signing up for the Chronicle’s Philanthropy Today newsletter or our weekly Commons LinkedIn newsletter. This essay was originally published in the ...