Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

The consumer marketplace has been talking about database marketing for some time. What is it? Database marketing (or as it”s sometimes called, one-to-one marketing) is a process that uses information ...

This article is the first in a series on database marketing strategy by Scott Cone, vice president of professional solutions for Lanham, MD-based database solution provider Merkle. The series will ...

The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques.

Organizations worldwide spend billions of dollars collectively on database marketing solutions that turn data into business insight, which in turn drives business results. To be successful, these ...

One would think that the catalog industry would be awash with database marketing success stories. But co-ops notwithstanding, few of the major database marketing service bureaus have a significant ...