H&M and e.l.f. Cosmetics are teaming up for a collaboration none of us saw coming: a line of fragrances. The partnership ...

Beauty (NYSE:ELF) announced its first fragrance partnership with H&M. The collaboration introduces a limited edition fragrance line, marking e.l.f.'s entry into the fragrance category. This is H&M's ...

The duo previously worked together around a Corpse Paint makeup collection that sold out in 45 minutes and racked up millions of social views.

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics announces today ‘Get Ready With Music, The Album,’ featuring a dynamic collective of emerging global artists with rich, multifaced identities. Each ...

Trainor celebrates 10th anniversary of “Title” with e.l.f., taking “in-flight entertainment” to a new altitude NEW YORK--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

OAKLAND, Calif.--(BUSINESS WIRE)-- In a world of one-trick ponies, e.l.f. delivers a glow that really goes the distance. e.l.f. Cosmetics, a brand from e.l.f. Beauty (ELF), launches a new campaign ...

OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f. Cosmetics, a brand from e.l.f. Beauty (ELF), launched today a clever campaign that gives a whole new meaning to AI: Animal Intelligence. The words of wisdom ...

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag star Heidi N Closet as a legal duo rallying for accessible, high-quality beauty products. E.l.f. Cosmetics today (Aug. 11) launched a ...

Get this limited-edition complexion bundle to achieve effortless cloud skin this winter. $36 at e.l.f. Cosmetics ☁️ For $36, you can get this exclusive new Cloud Skin Bundle with the viral Halo Glow ...