In the late 1940s, Ford Motor Company concluded that a mid-priced automobile void hindered sales and pushed a significant portion of the market into a mass migration to other manufacturers. Long story ...

Ford’s plans for a new line of cars named in honor of Henry Ford’s son Edsel were announced in February 1957. Edsel was to be a second Ford Motor Co. brand to win customers away from General Motors’ ...

Going back to the late 1950s, Ford wanted a fourth brand in order to gain more market share, and so Edsel was established as an expansion of the Lincoln-Mercury division, joining the latter two in the ...

The Edsel's infamous "horse-collar" grille was considered ugly by car buyers in the late 1950s. This is a 1959 Edsel Corsair. No automotive name in modern times is cited more often as an example of ...

Q: Greg, I really liked the Corvair articles you’ve written through the years, and am wondering how you feel about the Edsel? It was a new car, but failed miserably back in 1958. What are your ...

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A. Edsel Corsair Convertible 1959, 332 cubic inch (about 5.4 litres). Q. How long have you had it? A. I bought it in April this year. Q. How much did it cost? A. My wife reads the Oxford Mail so I’d ...