Marketing is an effective way to increase sales, but it includes powerful tools that companies can use dishonestly. Ethically questionable marketing tactics target young or unsophisticated consumers ...

Opinions expressed by Entrepreneur contributors are their own. Ethics took a hit during the 2016 election cycle. Sometimes it seems the hits just keep on coming. From Kellyanne Conway’s innovative ...

A marketing strategy details how a business can offer products and services to satisfy the needs of members of a target market. Ethical marketing strategies ensure that the needs are real and that the ...

Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...

Ever confided in an AI chatbot? If so, you’re not alone. Already over 100 million people worldwide are estimated to be using AI chatbots for mental health support, ranging from therapy to life ...

NEW YORK -- A discussion over suggestive packaging for a novelty alcoholic beverage during a recent conference on substance abuse revived the debate over ethics and marketing. Nick Costanzo, an owner ...

In today’s social-media landscape, influencer marketing is key. Whether your brand sells luxury items or mass-consumption goods, influencers have the potential to build authentic connections with your ...

Building a career in social media marketing while raising kids has been a unique, dichotomous experience. From 9 am to 5 pm, I’m heads-down, focused on maximizing audience growth and engagement while ...

If you’re the owner a vehicle with “My Ford Touch” you may be surprised, puzzled and even angered to see that Ford is being honored for the eighth year as one of the world’s “most ethical companies.” ...

As brands race to stay culturally relevant, some are willing to risk it all—including public goodwill—for a seat at the viral table. The latest example? ColdplayGate, a trending local scandal ...

AI use is skyrocketing, and new tools are entering the scene every day. No wonder that many leaders are concerned about the ethical implications of AI in marketing. Let's kick things off by talking ...