If you’ve scrolled BeautyTok this fall, (the fan-dubbed section of TikTok videos that centers around beauty trends and DIY instructions), you might have stumbled upon the ‘siren eye’ makeup trend.

Over the past couple of years, eyes have become everything in makeup. This was inevitable: the area above our masks is the only place we can safely showcase our personal makeup style. Eyes have long ...

WWD speaks with celebrity makeup artists, hairstylists and manicurists to decode the 2026 tropical trends.

A fresh makeup technique is sweeping across the internet, giving our eyes a whole new look with minimal effort. From throwing on a smudge of pencil to spending too long perfecting the dramatic flick, ...

The weather is getting colder, the hems are getting longer, and this year — the eyes are getting much, much darker. In the case of reverse cat eyes, the emphasis is on the lower lashline, with a ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. With thousands of TikTok and Instagram followers each, these experts ...

We asked a makeup artist how to do your eyeliner depending on your eye shape, whether they're round, deep-set, almond, or if ...

The singer discussed her signature look while promoting her R.E.M. cosmetics range Ariana Grande TikTok; Art Streiber/NBC/NBCU Photo Bank via Getty Images Ariana Grande is poking fun at her “old self” ...