The new commercial focused on the farmer families that grow the potatoes that become chips, and it also includes a big giveaway.

The first half of the Super Bowl just ended, and people are already declaring a victory — not in the game, but in the running ...

The commercial follows a father and daughter who work on a potato farm. While actors filled in, the story is based on a true ...

The 2025 ad titled "The Little Farmer" was a nod to Fito-Lay's potato roots on a farm alongside a little girl. That concept smashed the USA TODAY Ad Meter ratings, as it narrowly finished with the ...

The ad coincided with Lay's offering 100,000 people a free bag of chips via a QR code during the commercial. The chips are expected to be delivered to the lucky winners within 72 hours; if they don't ...

Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash. The snacking giant, part of PepsiCo., will run a minute-long Super Bowl commercial for its flagship Lay’s ...