The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

Not even March Madness can escape the world of advertisements. The NCAA Tournament is the perfect time for companies to burn a commercial in your brain. GEICO, the popular insurance company, is ...

March Madness is a time of tradition. We thrill as Cinderella goes dancing. We all sing “One Shining Moment.” Everyone roots against Duke. And we all get exceedingly sick of seeing the same ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...

Add Yahoo as a preferred source to see more of our stories on Google. After 15 years, Maxwell the Pig is back. The plucky pig first debuted in the Geico ad back in 2010, when they heavily featured the ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...