The year 2011 was marked by the emergence of new social paradigms, techniques and the latest buzzwords around mobility, the cloud and social gaming. One more buzzword we have heard more in recent past ...

The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

In 1964 the world learned a spoonful of sugar helps the medicine go down. It wasn't the first time a key principle of gamification was said out loud, but it might well be the catchiest. In 2019 ...

No one, not even the late Steve Jobs, can say that they know everything about technology. Jobs might have come the closest to possessing knowledge about all things tech, but even he did not know every ...

Associate Professor of Legal Studies and Business Ethics at the Wharton School, University of Pennsylvania But this isn’t an article about video games. It’s about where innovative organizations are ...