Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

eSpeaks' Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Several large academic medical centers are teaming up with one of the country's largest consumer tech companies to provide a boost to healthcare analytics. The University of Chicago Medicine recently ...

The era of graphs and spreadsheets as a way of thinking about analytics is beginning to approach its end. Predictive analytics, along with associated artificial intelligence (AI) and machine learning ...

Google Cloud launched its healthcare API in April and has big plans for the future, according to Joe Corkery, director of product management, healthcare and life sciences at Google Cloud. He told Tech ...

What if AI isn’t dumbing us down but raising humanity’s IQ? Discover how smarter tools could reshape our future. Halo X glasses don’t have a camera and don’t indicate when they’re recording audio. We ...

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. You can now build Analytics audiences, including predictive audiences, using the Audience Manager feature ...

Change is hard. I get it. And functionality is important. I get that, too. For these reasons and more, Google Analytics 4 was a bit disappointing at first. On the surface, it just didn’t seem to have ...

Ford said it will supplement its own driver behavior analytics efforts with cloud-based data from Google, which unveiled a Prediction API that can crunch vast amounts of data. The effort, unveiled at ...

A new year and decade provide an occasion for predictions regarding the state of analytics in the process industries. After three decades of data generated by digitizing control systems, stored in ...