Add Yahoo as a preferred source to see more of our stories on Google. While this process should (in theory) be as easy as calculating and remembering your band and cup size, not all lingerie brands ...

We're all guilty of holding onto those old lingerie, the comfy pieces that have been with us for years, which is fine, as long as the fit is still good. But if you're wondering how a bra should fit, ...

Wearing the wrong size bra is not only uncomfortable, it can cause a range of health problems. Research has shown that a lack of breast support often leads to breast pain, which is reported by 50% of ...

Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...

It’s not your fault, experts say. Frankly, the intimates industry has made it nearly impossible to enjoy the experience, let alone find a decent fit, because bras are undeniably technical garments. No ...

Getting fitted for a bra at London’s legendary lingerie store Rigby & Peller had unexpected effects on chartered physiotherapist Siobhán O’Donovan. Not only did the former “stereotypical 36B, 34C” ...