Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In the world of digital marketing, few things are more ...

Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages need to be. When is the time and effort ...

Opinions expressed by Entrepreneur contributors are their own. When a customer arrives at your website — either from an online search result or from a link in an advertisement — the page he or she ...

Mailchimp, a powerhouse in email marketing, has expanded its repertoire to include robust tools for crafting landing pages that drive conversions. These focused web pages are designed with a singular ...

Landing pages–individual web pages that are separate from a company’s main website–are a way to target specific audiences and make them ripe to buy what you’re selling (so to speak). At ShortStack, we ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Your landing pages should include an ...

In the fast-paced online world, a good website landing page is crucial. It’s the first thing people see when they visit a business online. It’s like a digital handshake. This is where people form ...

Creating an ad that gets a callous, modern internet user to click can be a challenge, but it’s only half the battle. Once a customer arrives on a site, the landing page has a few minutes to convince ...

The holidays are here and it's time for that beloved annual tradition: the holiday promotion landing page! To ring in the season, the big companies will trot out gloriously sparkling ad pages crafted ...