The rules of business seem to be changing constantly, and no one model of success is dominant, so it’s particularly fascinating when a company breaks through the noise. But what are those qualities ...
Interbrand‘s 15th annual Best Global Brands Report is out once again and, among the Apples and Googles of the world, several automakers have made the list. In the case of General Motors, Chevrolet is ...
Fura Jóhannesdóttir is the Global Chief Creative Officer at Interbrand, where she leads a worldwide creative community ...
LONDON — Big tech may top Interbrand’s 2021 Best Global Brands Report, which was released Wednesday, but LVMH Moët Hennessy Louis Vuitton has stolen the spotlight — and made history — with five of its ...
Coca-Cola unseated for the first time in more than a decade as the world's most valuable brand. Apple's growth in brand value can be explained, according to Interbrand, by two key factors: "In ...
Consider Apple. The iPhone is priced far above most smartphones, not because its components are radically different, but ...
Interbrand, a brand consultancy firm, ranked the world's biggest companies. They based the ranking on brand strength now, how the brand wants to improve in the future, and what value does it add to ...
NEW YORK, Oct. 17, 2019 /PRNewswire/ -- Interbrand today released its Best Global Brands 2019 report, the 20th edition of the world's first brand valuation survey, showing that Apple, Google, and ...
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