Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

Apple is launching a new local advertising platform for Apple Maps this summer, allowing businesses in the US and Canada to ...

There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

Howard Lerman is CEO of Yext, a local advertising, technology company. Lerman spoke to AdExchanger.com about his company and its strategy. Click below or scroll down: Consumers and Local Media Yext ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

BIA Advisory Services is framing its 2026 local advertising outlook around a single premise broadcasters will recognize immediately: the money is still local, but sellers who can prove results will ...

Partnerships with CCR Media and AdImpact provide one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets When you purchase through links ...

Google seems to be testing a new format for local ads in the search results. These look more like that older card format test we saw a year or so ago. There are these two local cards at the top and ...