NYC dad Ernest Baker wanted to make magic happen for his five-year-old daughter Frances this Christmas. And all his doe-eyed darling wanted was the spellbinding, mist-making Magic Mixies Magic ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Start by uncovering the ...

Laurie Schacht, chief toy officer for the Toy Insider, joins TODAY with Hoda & Jenna to reveal this year’s hottest toys, including bumper cars from Walmart, a kid-size exercise bike, a children’s ...

Brian Fais can sympathize with the toddlers who get yanked away, sometimes kicking and screaming, from the knee-high wooden train table in the back of his Bethlehem store, Toy Magic. He understands ...

The Toy Hall of Fame has announced this year’s inductees: Matchbox Cars, Magic: The Gathering cards, and the humble coloring book. Congratulations, toys. Since 1998, the Hall of Fame has inducted a ...

Across the plaza from where the Rockefeller Christmas Tree is still shrouded in scaffolding, a thin line of customers snaked around the front of New York City's newest toy store, waiting to get in.

Did the Magic 8 Ball get into the National Toy Hall of Fame? Signs point to yes. The handheld fortune-telling toy has been telling users if their crushes really like them since it came out in 1946.