According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a similar style popping up on my FYP ...

For several seasons, beauty was summed up in one word: "clean." Glowing complexions, nude lips, and meticulously groomed eyebrows dominated the trends (clean girl). In 2026, the tide turns. This ...

Add Yahoo as a preferred source to see more of our stories on Google. If you’re a user of TikTok and social media, it’s likely that you’ve come across the ‘clean girl’ aesthetic. A trend that promotes ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

Professional makeup artists are in agreement. Last week we met with Sir John, celebrity makeup artist and creative director for L’Oréal Paris. You might know him best as Beyoncé's go-to, and while he ...

Remember when slicked-back buns, glass-like skin and barely-there makeup were everywhere? The clean girl aesthetic—though not without controversy—had its moment. But lately, a new look has taken over ...