Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Marketing strategy for your fashion-related business can take the form of implementing a single means of promotion, or devising a system to track the effectiveness of a variety of approaches. Initiate ...

Influencer fashion marketing once drove trends overnight—but are rapid trend cycles causing social media fashion fatigue?

Clothing is an essential item people must have. On the surface, this gives the impression that opening a clothing store is a business no-brainer. In reality, fashion is complex, with different styles ...

Fashion labels marketing "genderless," "gender neutral" or "gender inclusive" clothing is championed by proponents as a groundbreaking movement that challenges the traditional gender stereotypes, but ...

New research highlights creator-driven commerce, omnichannel acceleration, CPL inflation, conversion benchmarks, circular retail expansion, and the emerging interface between paid media data and ...

The fashion industry is a dynamic and ever-evolving sector that constantly adapts to the changing preferences and demands of consumers. As we look forward to the next five years, it is essential to ...

Explore our campus, meet lecturers and current students, and learn more about what it's like to study at Manchester. Explore our campus, meet lecturers and current students, and learn more about what ...