It may not seem like it, but Mazda's rotary ambitions are alive and well. Just when things in rotary land have been seemingly too quiet over the past two years since the announcement of the Iconic SP ...

Different sports cars, different powertrains, same enthusiastic spirit—and we can't wait. At Mazda, the desire for a Mazda RX-7 successor is there. The Iconic SP concept is the blueprint, too, and a ...

It’s been a long time since Mazda felt like it cared about building something fun other than the MX-5. For a brand that once gave us the RX-7 and the original Miata, the last couple of decades have ...

Mazda’s plans to bring the Iconic SP sports car to production appear to be on hold, as the company focuses its resources on developing a new dedicated EV platform scheduled for 2027. Chief Technology ...

Forbes contributors publish independent expert analyses and insights. Peter Lyon is based in Tokyo and writes about the car industry. At the Japan Mobility Show two years ago, Mazda unveiled a ...

Mazda’s long-rumored return to rotary-powered performance is shaping up as the Iconic SP concept inches closer to a production reality. The Iconic SP is intended as a spiritual successor to the RX-7.

In the fall of 2023, Mazda unveiled its Iconic SP concept. A delicate yet muscular coupe that looks, simultaneously, to have been resolved fully from the first stroke and honed from endless iteration, ...

Just as teen fashion from the ’90s has resurfaced at your nearest Target (Why???), everything old is apparently new again. Honda brought back the Integra, the Prelude is due next, and a Toyota exec ...

Mazda has indicated that the incoming, fifth-generation MX-5 will side-step electrification altogether and remain purely ...