Merkle on Tuesday launched Merkury, an identifier designed to allow marketers to continue targeting audiences online without using third-party cookies. Merkury uses technology from Merkle’s recent ...

Goodbye, cookies. Hello, agency first-party IDs. Agency holdco Dentsu launched a set of identity solutions for Merkury, its identity resolution platform, on Tuesday. The identity solutions try to ...

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has completed the integration of ...

Merkury’s impact is already being recognised, most recently as a finalist at The Loeries in the Innovation in Media category, a testament to the platform’s role in reshaping how marketing works across ...

Dentsu and its Merkle customer experience management unit have integrated the Merkury identity resolution and data platform into the Salesforce Customer Data Platform (CDP), allowing companies using ...

NEW YORK--(BUSINESS WIRE)--Dentsu announced the release of unified solutions for Merkury, the leading global data and identity platform, that gives marketers ownership and growth of first-party ...

Join Dawn Rowlands, CEO of dentsu Africa, for a live session to explore Merkury – a game-changing platform for modern marketing challenges.