Microsoft's new tools aim to help advertisers stay visible and competitive as AI agents increasingly drive discovery and ...

Microsoft Advertising has added conversion and spend metrics to the PMax Website Publisher URL report. So if you check out ...

Take the right steps — and avoid common mistakes — when facing account suspensions advises Microsoft Ads Liaison Navah Hopkins. Hopkins stresses that Microsoft takes security “very seriously,” applies ...

Microsoft will expand query matching and personalize ads across Copilot, Bing and other platforms, and launch new ad formats ...

Microsoft has upgraded Microsoft 365 Copilot with new capabilities to directly act on live documents and launched 'AI Max' in Microsoft Advertising to help brands appear in AI-powered interactions.

Microsoft Advertising is closing its demand-side platform, with the online giant informing clients the ad tech unit no longer aligns with its AI priorities according to separate Digiday sources.

Global Brands Now Benefit from Independent Analysis on Brand Safety & Suitability, Viewability, and Invalid Traffic Across the Microsoft Advertising Ecosystem NEW YORK, June 25, 2024 /PRNewswire/ -- ...

Microsoft Advertising has become more particular about word choices. The company’s ads liaison breaks down an ad and landing page to explain why to detail areas of risk based on its editorial policies ...

Microsoft Advertising officially launched Lifetime Budgets (LTB) for all Audience Ads customers, offering more flexibility in long-term campaign planning. Advertisers can now set a fixed total spend ...

Microsoft Advertising advertiser web interface is down and Microsoft's Navah Hopkins said the "engineering team is investigating this issue with priority." This only impacts the web interface, ...

Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation technology provider to join Microsoft Advertising’s Partner Programme as a ...