Winnebago Industries, Inc. becomes more stable as it increases its focus on travel trailers and boats, coupled with prudent pricing strategies. Liquidity through prudent debt management ensures its ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Praneeta Pujari Dynamic ...

Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Tariffs and ongoing volatility have impacted global trade and exerted cost pressure across nearly all industries, creating ripple effects that demand companies rethink core strategies like pricing, ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

Pricing discipline is emerging as a critical lever in e.l.f. Beauty Inc.’s ELF strategy to navigate elevated tariff pressures through fiscal 2026, allowing the company to protect margins while ...

Prices that deviate from the expected light up our brains in differeent ways depending on if they are too high or oddly low. A new neuromarketing study reveals consumers have dedicated neural circuits ...