Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys ...

Consumers are increasingly relying on AI models such as ChatGPT, Gemini, and Perplexity for guidance, advice, and ...

Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

Academic and industry research into consumer credit behaviour has accelerated dramatically in recent years, driven by ...