More than 87 million people in the U.S. have watched national TV games, the most viewers in 15 years. From NBA.com Staff The NBA’s strong viewership numbers in 2025-26 are continuing as the year comes ...

In its first year on Prime Video, the NBA Cup Championship saw a slight viewership increase over 2024, though that increase falls within the range that could be explained by Nielsen’s new Big Data ...

The NBA’s shift from a pair of cable-focused media rights agreements to a trio of new deals centered on broadcast and streaming have had encouraging early returns. Under the NBA’s new set of ...

With the new year underway, the NBA hopes to sustain the momentum in surging viewership it has seen so far this season. The league is coming off one of its best ratings performances on Christmas Day, ...

The NBA Cup Final did well enough on Prime Video to edge last year’s edition on ABC. Tuesday’s Knicks-Spurs NBA Cup Final averaged 3.07 million viewers on Amazon Prime Video, up 3% from Bucks-Thunder ...

The NBA is enjoying its strongest audience surge in more than a decade, and the numbers tell a clear story. More than 87 million unique viewers in the United States have watched NBA games so far ...

NEW YORK — The NBA saw its best Christmas Day viewership numbers in 15 years, the league announced Wednesday. More than 47 million people in the U.S. watched at least some of the five-game slate on ...

NEW YORK (AP) — The NBA saw its best Christmas Day viewership numbers in 15 years, the league announced Wednesday. More than 47 million people in the U.S. watched at least some of the five-game slate ...

With the new year underway, the NBA hopes to sustain the momentum in surging viewership it has seen so far this season. The league is coming off one of its best ratings performances on Christmas Day, ...

Get any of our free daily email newsletters — news headlines, opinion, e-edition, obituaries and more. NEW YORK (AP) — The NBA saw its best Christmas Day viewership numbers in 15 years, the league ...