With a gTLD application round set to open this spring, it’s a timely moment for digital entrepreneurs to understand how the process works and what they should consider.

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

It’s easy to forget that domain names are the backbone of the internet. Thirty years ago, when websites became publicly available, there was a digital gold rush as businesses realized their power. By ...

Buying Tesla.com was part of a wider brand-building effort. Musk bought the domain because he understands the power of brandability, discoverability, and memorability. This is a lesson that’s ...

A .space domain name is designed for people and businesses that need a clearly defined place online. It suits brands that value creativity, individuality and purpose, and works particularly well for ...