Get out your 35-colour eyeshadow palettes because ‘no makeup’ makeup, minimal routines and clean girl beauty are officially on their way out. After years of beige and tints, fun, colour and maximalism ...

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Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Stand in solidarity by showing your support. Following the deaths of Breonna Taylor, George Floyd and many others at the hands of police, there's been more of a national effort to support people of ...

Prepare for a fashion revolution in 2026 as Pinterest predicts the demise of the clean-girl aesthetic, making way for bold maximalism and self-expression in both style and beauty.