As traditional audio brands searched for footing in Q4, podcast ad spending exploded, with December shattering expectations. But the real story isn’t just growth; it’s where the money went and what ...

A new survey from podcast ad agency Oxford Road finds a lack of clear measurement metrics across audio and video platforms is giving advertisers pause. By Caitlin Huston Business Writer While video ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Radio and TV, since their inception, survived because of ads that ...

Spotify creative lab head Kay Hsu says brands are missing a major opportunity by overlooking video podcast advertising, even as influencer marketing spend reaches record highs. She argues video ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Podtrac, Edison Research, Oxford Road, and Sounds Profitable are ...

I listen to a fair number of podcasts and skip all the ads every time. I feel bad about it, seeing as how I live and work in advertising. I know that when given the chance to skip commercials on TV, ...

Global advertising body the IAB and PwC have released their ‘2025 Internet Advertising Revenue Report‘, which tracks a 13.9% increase in those revenue last year to $294.6bn a ...

When Amazon gutted its podcast company, it built a new department that made creators kings, starting with the football stars ...

While video podcasting is exploding in popularity, advertisers say they're still holding back ad dollars due to the lack of clear measurement across the different mediums. According to a survey from ...