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Emma Chamberlain is coming for your wallet. YouTube’s queen is giving fans another sick clothing edit with Princess Polly, and everything is between $12 to $74, so you don’t even have to sell your old ...

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Princess Polly is an Australian so-called ‘online fashion boutique’ that prides itself on its ‘obsession with bringing the latest looks to everyday trendsetters [that] goes way back to 2010.’ They ...

Princess Polly positions itself right in the center of the Gen Z zeitgeist, and its newest physical location also has surrounded itself with “young” brands. The SoHo neighborhood housing the ...