Google Ads now shows per-product campaign eligibility, making gaps and overlaps easier to spot.

Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But before investing in the most popular ad types, consider the platform you’re using. When advertising on sites like ...

Many companies still treat brand and performance marketing as separate efforts, often isolating brand initiatives from key KPIs and unit economics analysis. Traditionally, brand marketing focuses on ...

Have you ever wished you could create stunning, professional-grade product ads without spending hours behind a camera or shelling out for expensive design software? Here’s the fantastic option: with ...

Continuing its streak of technology upgrades , Albertsons Cos. is jumping feet first into a pilot program with OpenAI to ...

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach higher-value customers and to simplify the ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. When the timestamp is added, a shopping cart button ...

YouTube is such a popular service because it's free to use, both by creators and internet users looking for quick entertainment or solutions to their problems. Of course, "free" is never truly free.

Amazon is expanding its cost-per-click Sponsored Products ads to include placements on select third-party apps and websites, per a company announcement. Advertisers using Sponsored Products ads will ...

Reddit executives have been fielding a version of this question since 2009, when the company launched the first iteration of its self-serve ad platform. Redditors are not shy with their opinions – ...