The Hidden Reason Most Digital Campaigns Underperform Digital marketing often takes the blame when growth stalls. Teams ...

A company’s success hinges on cultivating a strong relationship between product and marketing. Each team may have its own specific goals, operations and priorities, but both want the same results: a ...

In recent years, product marketing has shifted focus from product to portfolio (product, industry and solutions). With a wide range of roles and responsibilities, when I ask other teams what product ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

AI seeps into products and their marketing: Is it harming consumer trust? Browsing your favorite e-commerce site, you can buy a variety of AI gadgets, like an AI-powered board game for family night.

Explore promotions in career advancements, marketing campaigns, and investment strategies. Learn how promotions boost careers ...