If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

As part of a larger effort to increase visibility, monetize content and improve digital offerings, iHeartMedia has announced another integration, this time with marketing and advertising company ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced a new integration with iHeartMedia, the number one audio company ...

Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn’t provide the desired transparency in terms of where an ad ran or a clear picture of the ...

Display ads drive brand awareness, and they are a natural fit for reinforcing your marketing funnel and sales cycle. But delivering those ads to the wrong audience is ineffective. And costly. With ...

Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs). This spells opportunity for publishers – particularly those with loyal audiences and strong ...

Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per ...

Online mattress delivery upstart Casper started small with its programmatic efforts when the brand launched its first digital marketing campaign a few years ago, but the category soon grew to ...

Media.Monks is the only marketing and advertising services company to earn a spot on the Top 50 list every year since its inception Media.Monks is the only media management service provider to make ...