Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

People are trying to influence you all the time. Sometimes they’re doing it in an annoying or underhanded way. I signed up for a credit card recently, and the bank that issued the card sent me a ...

A recent headline in the Times of London declared that: "Social psychology has reached its tipping point." The article goes on to describe an intellectual revolution, in which social psychological ...